Look into my eyes, look into my eyes, look into my eyes …..
You probably have heard these words from a Hypnotist, you might think that this never works.
What about those people that act like they are a chicken. Once these people come to, they don’t remember a thing about it but the hypnotist has got them to do exactedly what they wanted them to do.
This is exactedly what you should be thinking like as a marketer. In your landing page, sales page, emails etc.
2 Types of Hypnotic Tricks
The first just uses the power of words to give the visitor a suggestion such as: ?as you read further down this page you will begin to understand…?
If you didn?t pick it up then I was suggesting that you read further down the page (make them
read your copy).
Now you will be able to spot the language used in the numerous direct marketing ads you probably receive everyday. It really is powerful stuff, and the use of phrases like the one above can really change the outcome of a campaign.
The second I will call hypnotic focus.
Hypnotic focus is about highlighting the action you want the visitor to take. Examples of this are:
Take a look at this page
Now stare closely at it, can you tell what I am trying to get you to do?
Now that I have warned you about it, you may have picked it up, but if not, then take a closer
look at ?sign up now?, ?enter your details?, and ?click the free instant access button?.
Those direction phrases are slightly darker than the rest of the text surrounding them. Now it
may sound slightly crazy, but I have tested this over an over again, and it just works.
Having the action phrases slightly more emphasized than the rest of the text subconsciously
forces people to take note of what is required of them.
Hypnotic Openings
- After you read this short article, you will feel…
- In a few short minutes you will have discovered…
- By the time you finish reading this document, you’ll will have learned…
- After you read this short article you will have learned…
- You have no idea that…
- You have no idea yet, but…
- By the time you finish reading this page, you’ll will feel…
- By the time you finish reading this page, you’ll will have discovered how I…
- You don’t know it yet but, in a few short minutes you’ll begin to feel…
- You don’t know it yet but, in a few short minutes you will have learned…
- While you’re sitting there reading this, your going to learn…
- You don’t know it yet but, at the end of this page, you will have learned…
- As you read every word of this web page you will begin to discover new ways of…
- As you start reading the beginning of this article you will understand…
- You don’t realize it yet, but in the next two minutes you’re going to learn…
- As you read every word of this report you will become…
Hyponotic Sentences
- I want you to think about the word… What does it mean for you… (this is a great one for
- making people visualize success, it is really obvious and can be a little cheesy if not used well
- but can be very powerful when setting people up)
- And as you absorb this information, you’ll…
- Are you beginning to see how… (good for getting them to visualize how a process works)
- Have you noticed yet that… (emphasize an obvious point)
- As you read further down this page…
- Imagine what it would be like if…
- Okay, you’re probably thinking…
- I know you’re thinking…
- I know you’re feeling…
- Now, as you become…
- Just think about it…
- Imagine, for a moment, that it’s a month from today… (I also like using date scripts here)
- Let me ask you, if you were… (ask a leading and obvious answer question)
- Now imagine you…
- Now, let me ask you this…
- In a moment, I’ll tell you…
- Just picture this for a moment…
- You’re probably wondering…
- Imagine what it would be like if you could…
- You’ve got to wonder…
- What if you…
- And yet you’ve experienced that many times when…
- And you can remember how…
- And now you begin to realize…
- Little by little you begin…
- And before long…
- Are you beginning to notice…
- If you’re like me… (They want to be like you)
- Really think about…
- Now keep in mind…
- If you’re like everyone else… (Lead to why they should be different)
- Ask yourself this question…
- You will retain a clear imagine of…
- As you continue reading…
- Okay, you’re probably wondering…
- And you will begin to…
- And you’ll be surprised to discover…
- And I’m sure you’ve felt…
- Picture yourself…
- See yourself…
- Are you beginning to see…
- Earlier on, I asked you the question…
- Do you remember a time when… (Good for triggering a mental state)
- If you’re thinking… (Use to start off the answers to the objections)
- So now you have to choose between… (Get them thinking about fear of loss)
- Just suppose…
- Notice….
- And in this same way…
- Remember the feeling of…
- What does this information mean to you…
- The fact that you decided to read this letter…
- The fact you’re still reading this article means…
- Now, let this all sink in for a moment…
- By knowing this information…
- In just a short while…
- As you continue to move down this page, you…
- As long as you tell yourself, you…
- Now, I want you to think about what I just said over and over again…
- And I wonder if you’ve already begun to notice the fact…
- And it begins to become easier to imagine…
- And can you remember…
- And you begin to notice…
- Soon you’ll sense…
Now go and Hypnotise
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